CIBELES MADRID FASHION WEEK LAUNCHES "SOY CIBELINO"
CIBELES MADRID FASHION WEEK (CMFW) is more than just a Fashion Show. Twice a year, during the presentation of the collections of Spain's most important designers, this event becomes a meeting-point for a large number of people who have an ongoing interest in new trends and who project a look that is fresh, up-to-date, trendy, cutting-edge, imaginative and full of personality.
• Among the measures that have been implemented to promote this community, we might mention a T-Shirt Design Competition, as well as a series of benefits and discounts in the official CIBELES Shop for the first one thousand "cibelinos" ("Cibeles fans") who register for the group profile on Facebook
CIBELES MADRID FASHION WEEK (CMFW) is more than just a Fashion Show. Twice a year, during the presentation of the collections of Spain's most important designers, this event becomes a meeting-point for a large number of people who have an ongoing interest in new trends and who project a look that is fresh, up-to-date, trendy, cutting-edge, imaginative and full of personality.
In order to give greater prominence to this unique group and ensure that their enthusiasm for fashion extends well beyond the limited duration of CIBELES MADRID FASHION WEEK itself, IFEMA, the event's organiser, has launched the "Soy Cibelino" initiative within the framework of the fifty-second edition of the Fashion Show. The fair is due to take place between 17th and 22nd September at Feria de Madrid.
"Soy Cibelino" defines an approach that exists within the framework of CIBELES, only now it can be applied 365 days a year. The adjective "cibelino" describes those individuals who feel an irresistible attraction for fashion, the catwalks, the latest trends (street styles, designer wear, music, art ...), the work of young designers and for everything that is "à la mode" in the creative professions.
The launch and development of "Soy Cibelino" is based on the CIBELES brand, which is ready to take advantage of the dynamic impetus provided by the Internet and, in particular, by social networking sites. In this respect, the web site for Cibeles Madrid Fashion Week (CMFW ) has created a micro-site known as "Soy Cibelino", which includes all of the news and new features that emerge relating to the Cibeles brand. Furthermore, a special profile has been created on Facebook whose purpose is to serve as a meeting-point and channel for information for all those who identify with the Fashion Show's philosophy and wish to be kept up to date regarding anything that has to do with fashion and the latest trends.
Among the measures that have been promoted through the "Soy Cibelino" profile on Facebook, we might mention the staging of a T-Shirt Design Competition. The 34 designs presented for the Competition were not only presented on the networking site, but the page's followers were invited to post their comments regarding their favourite designs. The Jury finally chose a design produced by Damián Flores as the winner of this First T-Shirt Design Competition. His creation will be on sale at the official CIBELES Shop located in Cibelespacio, an area set up in Hall 14.1 at Feria de Madrid, alongside the two catwalks, where various brands carry out activities at their stands.
A series of special benefits have also been announced on Facebook for the first one thousand followers of "Soy Cibelino", including a small gift, a double entrance ticket for Cibelespacio and various promotions at the shop.
In addition to these specific measures designed for followers of the "Soy Cibelino" group on Facebook, the official CIBELES Shop will place a number of items featuring the brand "Soy Cibelino" on sale at some highly affordable prices for all those who attend the fashion parades and visit the Cibelespacio Area.
We are already "cibelinos". And you?
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