A GOOD CONTRACTING RATE FOR IBERJOYA SEPTEMBER 2010
. With still five months to go before the fair itself takes place, the organisers have already adjudicated some 80% of the space.
. More than 50% of the companies that took part at the fair in September 2009 have confirmed their attendance at this edition.
The next edition of IBERJOYA, the International Jewellery, Silverware, Watch and Related Industries Exhibition, an event organised by IFEMA, will take place at FERIA DE MADRID between 8th and 12th September 2010. This fair presents some highly favourable prospects. Thus, with still five months to go before the fair itself takes place, the organisers have already adjudicated some 80% of the space that was contracted out at last year's edition, which featured the participation of some 350 companies within an exhibition area measuring 11,500 m2.
In view of these figures, IBERJOYA will confirm its role as one of the leading points of reference for the industry and one of the most comprehensive and representative forums in Spain for the jewellery sector, as well as a grand trade meeting-point where professionals can discover the latest new features and trends. The favourable business response that has been witnessed to date, based on a number of new exhibitors and a high exhibitor loyalty rate - with more than 50% of the companies that took part at the September 2009 edition having already confirmed their participation - reflect the considerable degree of interest that this event generates in its capacity as a forum for boosting trade activity and presenting new business opportunities at an especially opportune moment for the consumer goods industry as a whole.
The latest fashion ideas will once again play a starring role at the fair, with the leading Spanish manufacturers and designers, together with a wide-ranging selection of foreign companies from countries of importance within the world of jewellery production and design, offering professionals an insight into the most creative side of the industry. In this respect, the IBERJOYA exhibition will define the jewellery and timepiece lines and trends that are likely to make the biggest impact on the market. According to previews offered by various companies, the exclusive jewellery collections for this season will opt strongly for colour, volume and sparkle. We might also highlight designs inspired by nature, as well as floral motifs, psychedelic earrings and necklaces that incorporate numerous pendants.
Neither must we forget to mention the traditional silverware sector, which will offer visitors an extensive range of decorative and commemorative items in silver. The fair will also present the products and services of related industries, based on a series of solutions that are the result of the research and development carried out by companies in order to boost production and enhance product presentation and commercial management.
All of this will be presented within a setting designed to favour trade relations and the exchange of information, a forum where visitors can discover the widest selection of jewellery items and sample the products themselves with the highest security guarantees.
The international dimension of IBERJOYA in terms of both supply and demand, constitutes another of the added-value aspects of this fair, making this the best platform for promoting business expansion and boosting exports. In this respect, the fair organisers are constantly implementing promotional campaigns by means of a series of direct measures in the markets of main interest to the exhibiting companies, work that is carried out by the fair's delegations located abroad. To this we might add the Foreign Guest Programme, which is carried out in collaboration with the Madrid Chamber of Commerce and Industry. This programme offers companies the opportunity to establish contact with new clients and open up new markets where they can pursue their business strategies.
IBERJOYA will be held at the same time as INTERGIFT, the International Gift Fair, and BISUTEX, the Fashion Jewellery and Accessories Trade Fair, three shows that bring together the products and services of over 1,500 companies and that make up the most important trade event in Spain for the consumer goods industry.
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