CIBELES MADRID FASHION WEEK WILL STAGE ITS NEXT EDITION BETWEEN 17TH AND 22ND SEPTEMBER
Madrid, 30th April 2010.- CIBELES MADRID FASHION WEEK, the grand forum for the promotion and presentation of Spanish design, an event organised by IFEMA, has established the dates for its second edition of the year. The next edition of the leading showcase for design in Spain will be staged between 17th and 22nd September in Hall 14.1 at Feria de Madrid.
In the same way as at last February's edition, CIBELES MADRID FASHION WEEK will once again take place over a period of six days, devoting the whole of its first day to the fashion parades of a series of talented young designers brought together under the umbrella of EL EGO. This initiative will be celebrating its tenth edition on this occasion. In this respect, on Friday 17th September CIBELES will present the collections of the youngest designers. The period between Saturday 18th and Tuesday 22nd will, thus, be preserved for established designers.
This edition of CIBELES will once again be based on the innovative fashion show model presented in September 2008, at which the fair presented a new organisational and staging format, as well as introducing the brand, CIBELES MADRID FASHION WEEK. The main objective of this concept, which will guide the development of CIBELES over the next few years, is to strengthen the presence of Spanish design within the context of an increasingly competitive international market. Other important new features that form part of this project, initiatives that have already been successfully implemented at previous editions, include the following: the design of two fashion parade rooms; an increase in the occupied exhibition area from 5,400 to 14,000 square metres; and the creation of an area known as CIBELESPACIO. This area features a range of different ongoing activities, such as music, live concerts, the sale of clothing creations by young designers, etc.
Furthermore in view of the warm reception that was granted to the special area for the most outstanding fashion bloggers at the last edition of the Fashion Show in February, the September edition of CIBELES MADRID FASHION WEEK will once again set aside a specific area for these opinion-leaders. This section of the event will feature all of the necessary technology in order to enable these bloggers to express their opinions regarding the participating designers and their collections, effectively addressing their corresponding groups of virtual followers with the spontaneity and special vision that characterises them. In this respect, CIBELES will reflect the growing reach and importance that the fashion blogs phenomenon has acquired both inside Spain and abroad.
A Wide-Ranging Presence of Private Sponsors
At each edition, CIBELES MADRID FASHION WEEK, an event organised by IFEMA, enjoys the support of the Madrid Regional Government, as well as the backing of a wide-ranging group of private sponsors. These brands are all keen to promote fashion, design and creation. They include names such as L’Oreal, Lancia, Grey Goose, Burger King, ghd, MoviStar, Cruzcampo Light, Nespresso, Milka Tendres, Adidas, Las Rozas Village, Nova, MTV, Solán de Cabras, Nancy de Famosa, y Cannon, among others. In this respect, agreements are currently being reached with a number of important companies, who will join the traditional participants at the edition next September.
Throughout this edition's six-day duration, the sponsoring brands will carry out a number of different activities aimed at visitors within the attractive setting provided by CIBELESPACIO, an event organised around the fashion parades that take place at CIBELES MADRID FASHION WEEK.
Among these activities, CIBELES will once again provide the venue for the presentation of the awards sponsored by the company, L'Oreal Paris, the official make-up supplier and hairdresser at CIBELES MADRID FASHION WEEK. The awards will go to the Best Designers and Best Collections presented at CIBELES, as well as the Best Model in the fashion parades staged at this edition of the event.
The last edition of CIBELES MADRID FASHION WEEK, staged in February 2010, featured a total of 60,000 visitors.
SCHEDULE CIBELES MADRID FASHION WEEK – SEPTEMBER 2010
CIBELES LOUNGE LANCIA LOUNGE
FRIDAY 17th.
EL EGO
12.30 BEBA´S CLOSET
BOHENTO
14.00 ESTHER LEBRATO
CATI SERRA
16.00 CRUZ CASTILLO
MARÍA KE FISHERMAN
18.00 DIANA DORADO AMERICAN PÉREZ
19.45 PREMIO L´OREAL
20.00 MAYA HANSEN
LLUIS CORUJO
SATURDAY 18th.
11.00 ELISA PALOMINO
MARTIN LAMOTHE
12.30 ION FIZ 14.00 MARIA BARROS
MARÍA ESCOTÉ MONTSE BASSONS
16.00 TERESA HELBIG 17.30 NICOLÁS VAUDELET
JUANA MARTIN
19.00 DOLORES CORTÉS 20.30 ANTONIO ALVARADO
GUILLERMINA BAEZA CARLOS DÍEZ
SUNDAY 19 th.
12.00 TCN
13.30 ADOLFO DOMINGUEZ 15.00 SITA MURT
17.00 VICTORIO & LUCCHINO 18.30 AGATHA RUIZ DE LA PRADA
20.00 LEMONIEZ
MONDAY 20 th.
11.00 ANDRÉS SARDA
12.30 JESÚS DEL POZO 14.00 MIGUEL PALACIO
16.00 DUYOS 17.30 ANA LOCKING
19.00 FRANCIS MONTESINOS 20.30 AILANTO
TUESDAY 21 st.
11.00 ALMA AGUILAR
12.30 DEVOTA & LOMBA 14.00 HANNIBAL LAGUNA
16.00 ROBERTO TORRETTA 17.30 ANGEL SCHLESSER
19.00 ROBERTO VERINO 20.30 MIRIAM OCARIZ
WEDNESDAY 22 nd.
11.00 KINA FERNÁNDEZ
12.30 DAVIDELFIN 14.00 JUANJO OLIVA
16.00 JAVIER LARRAINZAR 17.30 AMAYA ARZUAGA
19.00 LYDIA DELGADO 20.30 PREMIO L’OREAL
20.45 ELIO BERHANYER
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