SATISFACTORY RATE OF CONTRACTING AT SALÓN LOOK INTERNACIONAL 2010
• Hall 3 will feature all of the areas that make up the Beauty Care, Wellness & Spa, Nails and Bio-Cosmetics and Aesthetic Medicine Sections, and Hall 4 will bring together the areas regarding the Hairdressing sector. The Hair Look Fashion Show will bring together demonstrations by a number of leading international stylists. It will take place at Hall 2.
• As usual, the trade activity at the fair will coincide with the staging of a comprehensive Activities Programme and a series of training courses imparted by a number of leading professionals of international renown.
The next edition of SALÓN LOOK INTERNACIONAL, the International Image and Integral Aesthetics Exhibition, an event organised by IFEMA, presents some favourable participation prospects. With still four months to go before the fair itself takes place (between 15th and 17th October next), SALÓN LOOK has reserved almost 70 per cent of the total amount of exhibition space contracted at last year's edition, which featured the participation of 400 Spanish and foreign companies and brands, based on an exhibition area measuring some 12,500 square metres. The exhibition will be distributed throughout Hall 4 (Hairdressing) and Hall 3 (Beauty Care) at Feria de Madrid. Certain companies that were absent at the last edition will rejoin the fair at the next, encouraged by the favourable results achieved in October 2009.
This satisfactory development confirms the role that SALÓN LOOK INTERNACIONAL plays as a key point of reference for beauty care within the Spanish-speaking world and an indispensable trade meeting-point at which to discover the latest trends and innovations within this field.
As is customary, the fair will feature the participation of various outstanding companies at the trade exhibition, based on a layout and design created to facilitate the circulation of buyers and distributors throughout the fair and to boost their contact with exhibitors. All of the trade activity linked to Beauty Care will take place in Hall 3 at Feria de Madrid, featuring an exhibition organised around the sections known as Beauty Care, Wellness & Spa, Nails and Bio-Cosmetics and Aesthetic Medicine. This edition of SALÓN LOOK will also once again feature a new area devoted to Spa/Wellness, as well as Bio-Cosmetics and Natural Cosmetics, without forgetting the Zoom Area, a section inaugurated last year that was very warmly received by both exhibitors and visitors. The Zoom Area will present the new lines that have only recently been launched onto the market.
BEAUTY CARE AND SPA/WELLNESS: Congresses, Championships and Activities
Furthermore, for the third consecutive year, coinciding with the trade exhibition at the fair, SALÓN LOOK will stage a comprehensive Programme of Activities and Training Courses imparted by leading professionals of international renown. Programmes of this kind are a customary feature at all large fairs for the industry.
Among these activities, we might highlight the Third Beauty Congress, which presents some excellent prospects after the success it has achieved at previous editions. This event will take place on Saturday 16th and Sunday 17th October in Hall 3 at Feria de Madrid. In this respect, over two intensive days, a number of renowned professionals from the fields of aesthetic, medicine and scientific research,, such as Dr. Julián Bayón, the Head of the Ageing Department at the; Planas Clinic, and Dr. Antoni Pardo, from the Institut Medic Gaudí, not to mention Dr. Gloria Sabater, among others, will offer the participants at the Congress an insight into the latest advances and techniques within this field.
The Second Spa/Wellness Congress
Similarly, the Spa/Wellness Congress will stage its second edition. On this occasion, representatives of the most prestigious Hotel-Resorts & Spas, Urban Spas and Wellness Centres throughout the world will share their management experiences on Friday 15th, Saturday 16th and Sunday 17th October. The Congress is aimed at all professionals involved in the running of establishments of this kind.
Furthermore, on Saturday 16th and Sunday 17th October, a Seminar on Spa Management will be organised, featuring different papers on the current spa situation, the latest trends and the prospects for this market niche.
The First Fitness Conference
As a new feature, alongside these events, Friday 15th will witness the staging of the First Fitness Conference, an event aimed at managers of gyms and sports centres. The Fitness Conference will be inaugurated by the following figures: Ernesto Aspe, a businessman and member of the Managers' Circle; Juan de la Cruz, President of Fadge; and Pere Solanellas, Managing Director of the Accura Group. Throughout the course of the Conference, a number of renowned professionals will tackle questions such as fitness and sports centre management, as well as focusing on beauty care services that can be carried out at sports centres, etc. Among these experts, we might mention Luis Mª Huete, a Lecturer at the IESE Business School, who will deliver the paper, "Earning the Future"; Juan C. Cubeiro, the President of Eurotalent, who will tackle the topic "A New Challenge”. Sports Centres and Beauty Care Treatments"; and Leonor Gallardo, Head of Physical Education and Sports Sciences, who will deliver the paper entitled "Company Leadership".
The best hairdressing in the world at SALON LOOK INTERNACIONAL
All of the trade activity linked to Hairdressing will take place in Hall 4 at Feria de Madrid, featuring an exhibition organised around the sections known as Professional Products; Apparatus; Hair Treatment Cosmetics; Hair Extensions; Wigs and Toupees; Accessories; Tools and Equipment; Professional Clothing; Teaching Material; Furniture; Franchises; and Schools and Training Centres; among others.
Furthermore, staged to coincide with the trade exhibition, SALON LOOK INTERNACIONAL will offer a wide-ranging and comprehensive programme of activities aimed at hairdressing professionals. Among these, we might mention the Hair Look Fashion Show, which will take place on Saturday 16th and Sunday 17th October in Hall 2 at Feria de Madrid. In this respect, over a period of two days this forum will become the best venue at which to present a diverse range of cuts, colours and hairstyles for the new season, based on a series of spectacular shows organised by a number of outstanding Spanish and foreign stylists. This event will provide a unique opportunity for professionals to enjoy a series of live demonstrations of the best hairdressing ideas and techniques in the world.
The programme at this Fashion Show will feature the following events: the staging, on Saturday 16th October, of the Eleventh Omat-Habia International Gala of Promising Young Talents and the Presentation of the Vallina Golden Comb Award; and on Sunday 17th October, the staging of the Sassoon Academy Collection Fashion Workshop and the Intermoda Rizos Show. Furthermore, Club Figaro will organise a stunning show designed to bring together the most outstanding professionals in hairdressing today. Visitors will also be able to enjoy the first edition of the Figaro Awards.
Once again on this occasion, SALON LOOK INTERNACIONAL, an event that is always interested in promoting the training of professionals, will feature various different workshops on the weekend, imparted by a series of prestigious teachers of international renown. In this respect, at the participative course known as Design Forum, participants will be able to work directly on a series of dummy heads. We might also mention the Teach-in, which will be delivered by an instructor of international prestige from PIVOT POINT. At the same time, the fair will provide the setting for the staging of a Workshop on Gathered Hair Effects, directed by the renowned hairdresser, Luis Romero. Neither must we forget to mention the Passaro "Day Off Work" Workshop. Both sessions will involve small groups of 30 students, who will receive guidance and instruction over a period of 4 hours. The fair will also provide the framework for the staging of a Gala of Hairdressing and the Arts, an event organised by L'Oréal Professional in order to present its new Color Trophy range.
The staging of this Conference was requested by members of the fitness sector itself, who are becoming increasingly interested in new developments and treatments within the beauty care industry that might be introduced at sports centres.
On the weekend, all of these congresses and conferences will also coincide with the staging of the National and International Nails and Make-Up Championships, as well as a series of different Papers and Workshops relating to the industry.
Madrid: A City for Doing Business
SALÓN LOOK INTERNACIONAL takes place in Madrid, the Spanish capital, which offers some marvellous attractions that make this one of the most interesting cities in Europe. The city's extraordinary infrastructures, consisting of a series of excellent communications, hotels and restaurants, as well as its magnificent range of leisure and cultural opportunities and shows, not to mention its status as a grand centre for business in Spain, make Madrid an ideal venue for commercial activity.
During its staging SALON LOOK INTERNACIONAL will be open from 9.30 a.m. through to 7.00 p.m. every day. Registration for the congresses and courses can be carried out through the fair's web page, www.salonlook.ifema.es.
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