SIMM WILL PRESENT A COMPREHENSIVE OVERVIEW OF THE CLOTHING INDUSTRY AND ITS IDEAS FOR SUMMER 2011
• A total of 346 exhibitors and more than 455 brands will take part at the sixty-fourth edition of the fair
• Galicia will inaugurate the Guest Region initiative, whose objectives include that of promoting the attendance of brands from the Spanish region in question at the fair, whilst also helping to boost participants' exports
• As a new feature, a selection of high-category women's fashion brands will present their collections at the North Convention Centre at what are known as the "IFEMA SHOWROOMS", which will coincide with the staging of the fair
SIMM, the Madrid International Fashion fair, an event organised by IFEMA, will present the most comprehensive overview of the latest trends, styles and ideas for the new Spring-Summer 2011 Season between 2nd and 4th September at Feria de Madrid. This event provides a unique glimpse of the fashion industry in Spain, representing every market segment. On this occasion, SIMM will once again confirm its role as the best trade showcase for the Spanish clothing industry and an ideal forum for marketing its collections.
The fair's sixty-fourth edition will feature the participation of some 350 companies and around 500 represented fashion brands, who will exhibit and promote their collections in Halls 12 and 14 at Feria de Madrid. These halls, which were used by the fair at the last edition, will continue to provide the venue for SIMM over the next two years, based on a new interior decor (more open and modern stands and overhead lighting, etc), in line with the image presented at other international fairs. Furthermore, Halls 12 and 14 will present a unique exterior decor, with which the fairground will inaugurate a new thematic space designed for the staging of both fairs and other events linked to the world of fashion, lifestyle and new trends (fashion parades, fiestas, presentations, gala events, etc) organised by IFEMA and by private bodies.
The layout of the fair on this occasion will be the same at that presented at last February's edition, with the brands being distributed according to sector, based on their particular philosophy, style and way of understanding fashion. In this respect, Agents will bring together the prestigious high-quality brands that have an established reputation on the European market; Charm will present urban-style fashion items that are eminently practical; Class will offer a range of basic contemporary classics; Ego will bring together the ideas of a number of up-and-coming designers; Gala will feature a series of evening-wear collections and clothing for special occasions; Natural will present the collections made with materials that have a simple and natural appeal, inspired by country, folk and Ibezan styles; whilst Moon & Sun will present underwear and lingerie fashion, fitness attire and swimwear. The fair's exhibition will be completed with the following sections: Touch, featuring a complete universe of accessories adapted to every style; Ready, inter-seasonal fashion ideas for Autumn-Winter 2010; andShop, exclusive furnishings and services for promoting innovation at points of sale.
This edition of SIMM will feature the participation of brands that have an established record and reputation within the world of fashion, such as Vilagallo, TMX, Naulover, Laga, Olimara, Oki Coki, Alba Conde, Savage Culture, Guitare, Jota+Ge, Mercedes de Miguel, Alexandra Plata, Flamenco, Tantra and Jorge Terra, among others. Furthermore, the lingerie section will feature a number of leading international names such as Cervin Paris, Les Jupons de Tess, Gonzales and Nichole de Carle.
As far as the international dimension of the fair is concerned, this edition will feature exhibitors from Germany, Austria, Belgium, Denmark, France, Greece, Italy, Portugal, the United Kingdom and Turkey.
As a new feature at this edition, nearly twenty high-category women's fashion brands will present their collections at the North Convention Centre at what are known as the "IFEMA SHOWROOMS", which will coincide with the staging of the fair. In this respect, a selection of brands from the most exclusive segment of the market will present their collections to customers and clients in a setting that matches the unique appeal of their fashion creations. The timetable for the Showrooms will be longer than that of the fair, although they will be presented on the same dates and very close to where SIMM takes place. A free bus service will provide a permanent connection between the two events, as well as guaranteeing access to the Underground station. In this respect, it will be as easy for professionals to discover the collections offered by these brands as those presented by the exhibitors at the fair, without them having to travel to different parts of the city.
The participating companies at the first edition of IFEMA Showrooms are: L&M Fashion Agency, with their brands Leonora and Fee-G; Michael Wagner, with the brands Lafti Lie, Detlef Mandel (Avantgarde Fiesta), Qui Moments and Bianca; Treperte Moda will present the latest ideas from Naughty Dog, Clips More, Il Marchese Coccapani and Enrico Coveri; Modastyl will feature the creations of Frank User, Dusk, Ambiente and Esisto; Cantallops 1897 will represent Airfield, Anneclaire, Dismero, Luisa Cerano and N3. For its part,, BP Studio will present the brands Velvet and Liebeskind (bags). This first edition of the Showrooms will also feature the participation of the companies Duedisimo, Milaches, Radovan/Angelita Morillo, Teresa Ripoll, Piedad Rodríguez Alta Costura, Mireia Argente y Pablo and Mayaya.
Galicia: Guest Region
Another of the new features at the fair will consist of the launching of a new initiative by which each edition of SIMM will feature the attendance of a different Guest Region from Spain. Galicia has been chosen to inaugurate the initiative, based on the "Galicia: Guest Region Programme". This region was chosen due to its specific importance and the considerable contribution it makes to the Spanish clothing industry as a whole. Among the objectives pursued by this measure, we might mention that of boosting the presence of Galician brands at the fair by means of different measures designed to promote Galician fashion and Galician companies among trade visitors and the media. In this respect, Galicia will have its own stand with which to present the current state of its industry, based on a series of different activities.
According to figures furnished by Cointega-Fashion Textile Cluster, the Galician clothing industry is made up of more than 500 companies, who have an annual turnover of more than 10,000 million euros.
In addition, SIMM will maintain its promotional initiatives for up-and-coming designers. Thus, at this edition the EGO Area will present a special promotional section for the second time so that a number of young talents from the world of fashion can present their creations to the more than 12,000 professionals who visit the fair. On this occasion, EGO will feature the participation of some thirteen up-and-coming designers from different parts of Spain, in addition to a designer from Brazil.
Global Fashion: A Plural Appeal and Minimalist Style Will Set the Trend
Fashion will become more global than ever during the new Summer 2011 Season. An entire universe of creations adapted to a multitude of different styles will be the common denominator of the brands taking part at SIMM. The indisputable leading role will be granted to the mini-skirt, whilst pastel shades (rosewood, camel and khaki) will reign supreme, accompanied by acidic and bright colours typical of summer. A romantic sense will also "pervade" the accessories on this occasion.
Lingerie and underwear for next summer will range from sensual ideas to a sense of sophistication, in the form of suggestive items of vintage inspiration, creations that perfectly define the female body. For its part, the swimwear segment will offer a series of highly creative and comfortable designs.
A Comprehensive Programme of Coinciding Activities
The fair will once again present a comprehensive programme of coinciding activities. New trends will naturally play a leading role in these events. In this respect, we might mention the Coolhunting Seminar organised by ACOTEX, which will offer those present an insight into the key trends for the new season. Furthermore, a Conference on Trends for Spring-Summer 2011 will be organised by the company, World Global Style Network (WGSN). Both events will take place on 3rd September at the Speakers Corner Forum, which will be located in the connecting area between Halls 12 and 14.
These sessions will be complemented by the meeting, Mentes & Moda ("Minds & Fashion"), an initiative organised by the Spanish Federation of Clothing Companies (FEDECON), the Spanish Inter-Textile Council (CIE) and the company, Más Cuota, in collaboration with SIMM. The aim of this event will be to highlight and promote Spanish creativity and to provide a boost for the companies that make up the industry, offering them ideas that help them to improve the marketing and sales strategies they apply to their products abroad.
SIMM (Madrid International Fashion Week) will be open from 9.30 a.m. through to 7.30 p.m.
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